VisionSpring: $15,000 to update its social media marketing strategy. The organization piloted a new global advocacy campaign, “Eyelliance,” to build awareness around the connection between poverty and vision care. The three pillars of this advocacy campaign were: “See to Learn; See to Work; See for Safety.” In conjunction with this advocacy initiative, VisionSpring updated its social media and marketing strategies to reach a larger audience with its message and incorporated video storytelling as a part of its efforts.